Kaitlyn Perez Profile

High-Stakes Communication: Managing Reputation During Safety Crises

In high-risk industries like construction and manufacturing, safety incidents can escalate into crises with catastrophic consequences, threatening lives, reputations, and stakeholder trust. Crisis communication is a critical yet often overlooked element of risk management that mitigates reputational damage and maintains confidence during emergencies.

This session will explore how to integrate effective communication strategies into safety protocols to manage serious injury and fatality (SIF) events, regulatory violations, and other crises. Participants will learn to identify key stakeholders, craft concise and impactful messages, and navigate media scrutiny under pressure.

Using real-world case studies and actionable tools such as crisis response checklists and stakeholder mapping templates, this presentation will provide a clear roadmap for managing crises while reinforcing a culture of safety and accountability. Attendees will leave equipped to align safety objectives with communication strategies, build organizational resilience, and protect their brand during critical incidents.

This session is ideal for EHS professionals, safety leaders, and executives seeking to strengthen their risk management frameworks by integrating communication practices that safeguard both people and reputation.