Dr. Martha Acosta Profile

C.H.I.P.: understanding the context that drives behavior

Have you ever been baffled as to why a people throw up roadblocks to a much-needed corrective action? How about work-arounds to a hazard control that they workers themselves asked for? The CHIP model provides a framework for examining the social context that non-consciously drives behavior.

Using a real-world case, this session will explore ways to integrate a better understanding of social dynamics into our safety practices. Dr. Martha Acosta is an expert in Human and Organizational Learning and the author of Safety Capacity: Leadership Practices for Failing Safely.