Andreza Araújo
Andreza Araújo
Founder & CEO
ACS
Safety Leadership – Good practices
Main Theme
This presentation focuses on safety leadership practices, specifically addressing the “illusion of compliance” and the critical role of frontline supervisors in shaping an organization’s safety culture.
Objective
To challenge traditional “copy-and-paste” safety approaches and “Zero Accidents” targets, shifting the focus toward genuine risk management and personal leadership commitment.
Key Points
• The gap between written procedures and operational reality is where accidents happen, as workers adapt to survive daily pressures like absenteeism and resource shortages.
• The same improvisational behavior that is praised when hitting production targets is often the exact behavior blamed when an accident occurs.
• There are 5 keys to safety leadership development, rooted in essential traits: Character, Courage, Care, Competence, and Curiosity.
Conclusion
A leader’s daily actions directly define their team’s behavior. True safety excellence requires leaders to move beyond basic compliance and build psychological safety, vulnerability, and meaningful engagement to align safety performance with overall business performance.
Andreza Araújo is the CEO of ACS Consultancy Services and a globally recognized expert in Safety Culture, with over 24 years of experience working with Fortune 500 companies in the consumer goods sector.
She has held executive roles, including Global Head of EHS, earning recognition for her strategic and transformative leadership. She holds a Master’s degree in Environmental Diplomacy from the University of Geneva, a specialization in Sustainability from IMD in Switzerland, and certifications in People Management and Coaching from Ohio University, in addition to completing the JAME program in Japan.
The author of 13 books on Safety Culture, Andreza has built a career marked by global impact and international recognition. She has been a keynote speaker at world-renowned conferences, including the United Nations headquarters in Paris, Watec in Israel, and the ILO headquarters in Turin, Italy.
Recognized with multiple awards for outstanding achievements in EHS management, her current mission is to democratize knowledge on Safety Culture, having trained over 25,000 leaders across companies on several continents.